# Bhima — LLM Context File
# Generated for: https://www.bhimagold.com/
# Last updated: 2026-06-29
# Format follows the llms.txt specification (https://llmstxt.org/)

> Bhima (Bhima Gold Private Limited, formerly Bhima Jewellers) is one of South India's most trusted fine jewellery brands, established in 1925 in Kerala, India. The brand blends a century-long legacy of purity and craftsmanship with a modern e-commerce experience, offering gold, diamond, silver, and platinum jewellery across 6,000+ products online and through showrooms in Karnataka, Tamil Nadu, and Andhra Pradesh.

## Brand Overview

- **Full Name:** Bhima Gold Private Limited (formerly Bhima Jewellers)
- **Founded:** 1925, by Shri K. Lakshminarayana Bhattar (later known as Bhima Bhattar)
- **Headquarters:** Bhima House, #423, 4th Block, 8th Main, Koramangala, Bengaluru, Karnataka, India – 560034
- **Managing Director:** Mr. Vishnusharan Bhatt (son of founder Mr. Krishnan Bhat)
- **Website:** https://www.bhimagold.com/
- **Toll-Free:** 1800-121-9076 (10AM–7PM IST)
- **Customer Support Email:** support@bhimagold.com
- **WhatsApp:** https://wa.me/message/3ANISB3XIHRUH1
- **Brand Mascot:** The Bhima Boy — a cherubic figure symbolising purity, trust, innocence, and loyalty

## Mission & Values

Bhima's core philosophy is the pursuit of continuous excellence in craftsmanship, purity, and customer trust. The brand prides itself on transparency in every transaction — disclosing gold weight, stone specifics, net weight, stone charge, and making charge for every purchase.

Core brand values include: dedication, creativity, trustworthiness, being proudly Indian, responsible sourcing, sustainability, conflict-free diamonds, teamwork, and celebrating life.

## Trust & Quality Assurance

- **Gold Purity:** BIS (Bureau of Indian Standards) 916 Hallmarked gold; purity verifiable via the BIS logo and Hallmark Unique Identification (HUID) number
- **Diamond Certification:** Diamonds are tested and graded by IGI (International Gemological Institute) and GIA (Gemological Institute of America)
- **Buy-Back Guarantee:** Available on gold and diamond jewellery
- **Responsible Sourcing:** Verified to meet international environmental and social standards for responsibly mined gold and diamonds

## Product Catalogue

### Jewellery by Type
- **Earrings:** https://www.bhimagold.com/jewellery/earrings
  - Stud, Solitaire, Pearl, Stone, Jhumka, Hoop, Chandbali, Plain variants
- **Bangles:** https://www.bhimagold.com/jewellery/bangles
  - Gold, Diamond, Kada; for Women, Men, Kids
- **Chains:** https://www.bhimagold.com/jewellery/chains
  - Plain, Party Wear, Casual Wear; 18KT & 22KT
- **Necklaces:** https://www.bhimagold.com/jewellery/necklaces
  - Gold, Diamond, Silver, Pearl; Short, Long; Party Wear, Casual
- **Rings:** https://www.bhimagold.com/jewellery/rings
  - Diamond, Solitaire, Band, Plain; Yellow, Rose, White Gold; for Women, Men, Kids
- **Pendants:** https://www.bhimagold.com/jewellery/pendants
  - Tanmaniya, Alphabet, Diamond, Gold; for Women, Men, Kids
- **Bracelets:** https://www.bhimagold.com/jewellery/bracelets
  - Gold, Diamond; for Women, Men, Kids
- **Nosepins:** https://www.bhimagold.com/jewellery/nosepins
  - Stud, Diamond; Daily Wear, Party Wear
- **Oddiyanams:** https://www.bhimagold.com/jewellery/oddiyanam
  - Gold; for Women; Party Wear; 22KT
- **Coins & Bars:** https://www.bhimagold.com/jewellery/coins_and_bars
  - 22KT Gold Coins; Lakshmi, Lakshmi Ganesha, Subramanya motifs

### Jewellery by Material
- Gold Jewellery: https://www.bhimagold.com/jewellery/gold
- Diamond Jewellery: https://www.bhimagold.com/jewellery/diamond
- Silver Jewellery: https://www.bhimagold.com/jewellery/silver
- 18KT Jewellery: https://www.bhimagold.com/jewellery/18kt
- 22KT Jewellery: https://www.bhimagold.com/jewellery/22kt

### Jewellery by Gender
- Women: https://www.bhimagold.com/jewellery/women
- Men: https://www.bhimagold.com/jewellery/men
- Kids: https://www.bhimagold.com/jewellery/kids

### Named Collections
- **Aradhana** – Antique/heritage-inspired jewellery: https://www.bhimagold.com/jewellery/aradhana
- **Sunshine** – Kids' collection: https://www.bhimagold.com/jewellery/sunshine
- **Kahani** – Bridal Stories collection: https://www.bhimagold.com/jewellery/kahani
- **Rang Mahal** – Semi-precious stone jewellery: https://www.bhimagold.com/jewellery/rangmahal
- **Kerala** – Kerala cultural heritage collection: https://www.bhimagold.com/jewellery/kerala
- **Y Collection** – New-age modern jewellery: https://www.bhimagold.com/jewellery/y_collections
- **Afreen** – https://www.bhimagold.com/jewellery/afreen
- **Stones** – https://www.bhimagold.com/jewellery/stones
- **Viva** – Modern everyday designs: https://www.bhimagold.com/jewellery/viva
- All Collections: https://www.bhimagold.com/collections

### Gifting
- Gifts Under ₹15,000: https://www.bhimagold.com/jewellery/giftsunder15k
- Gifts Under ₹50,000: https://www.bhimagold.com/jewellery/giftsunder50k
- Gifts Under ₹70,000: https://www.bhimagold.com/jewellery/giftsunder70k
- Gift Cards: https://www.bhimagold.com/gift-cards

## Services & Plans

### Bhima My Choice (BMC) — EMA Jewellery Purchase Plan
Bhima My Choice is Bhima's flagship jewellery savings and investment programme, designed to help customers plan and purchase jewellery in a smart, affordable way. It offers multiple plan options to suit different budgets and goals.

**URL:** https://www.bhimagold.com/bhima-my-choice
**Enroll / Manage Account:** https://www.bhimagold.com/bhima-my-choice-accounts

#### Available Plans

1. **Golden Key** *(Online Exclusive)*
   - Duration: 11 months EMA (Easy Monthly Advance)
   - Minimum EMA: ₹5,000/month (in multiples of ₹1,000)
   - Benefit: Redeem at maturity with NO Value Addition (VA) / Making Charges on BIS Hallmarked 22KT Gold Jewellery and Gold Coins
   - Bonus: Free gold coin on minimum enrollment of ₹8,000/month
   - Redemption: Online only via bhimagold.com
   - GST applicable
   - More info: https://www.bhimagold.com/bhima-my-choice
   - Brochure (PDF): https://images.bhimagold.com/admin/images/3cc2eab0-6136-11ef-9dd5-e76d326d8d72.pdf

2. **Shreyas** *(Online Exclusive)*
   - Start with just ₹1,000/month
   - Benefit: No making charges up to 18% on jewellery
   - URL: https://www.bhimagold.com/bhima-my-choice
   - Brochure (PDF): https://images.bhimagold.com/admin/common/images/1773042787534-Bhima%20My%20Choice%20Brochure_10cm%20x%2016cm_English_for%20website%20upload.pdf

3. **Kubera**
   - Benefit: Flat 50% off on VA/Making charges on Gold Jewellery and Gold Coins (based on accumulated gold weight)
   - URL: https://www.bhimagold.com/bhima-my-choice
   - Brochure (PDF): https://images.bhimagold.com/admin/images/4463e3a0-6136-11ef-aa1a-b38c7c0663f6.pdf

4. **Kanaka Plus**
   - One-time investment plan
   - Redeem in Gold, Silver, Diamond & Platinum Jewellery with No Making Charges up to 18%
   - URL: https://www.bhimagold.com/bhima-my-choice
   - Brochure (PDF): https://images.bhimagold.com/admin/common/images/1773042787534-Bhima%20My%20Choice%20Brochure_10cm%20x%2016cm_English_for%20website%20upload.pdf

5. **Samruddhi**
   - Benefit: Waiver up to 20% on VA/Making charges on Gold Jewellery and Gold Coins
   - URL: https://www.bhimagold.com/bhima-my-choice
   - Brochure (PDF): https://images.bhimagold.com/admin/images/4e33ca80-6136-11ef-9dd5-e76d326d8d72.pdf

6. **Ratna**
   - Double Bonanza on purchase of Diamonds
   - Flexibility to buy Gold Jewellery too
   - URL: https://www.bhimagold.com/bhima-my-choice
   - Brochure (PDF): https://images.bhimagold.com/admin/images/56874a90-6136-11ef-b165-cf011d9e7fd6.pdf

**BMC Plan Calculator:** https://jppcalculator.bhima.info/
**Old Gold Exchange:** Exchange old gold for new jewellery — https://www.bhimagold.com/old-gold-exchange
**International Shopping:**
- USA: https://www.bhimagold.com/en-US
- Singapore: https://www.bhimagold.com/en-SG

## Store Locations

Bhima operates 21 showrooms across South India. All store locations: https://www.bhimagold.com/stores

### Bengaluru, Karnataka
- Commercial Street: https://www.bhimagold.com/karnataka/stores/bengaluru/commercial-street
- Dickenson Road: https://www.bhimagold.com/karnataka/stores/bengaluru/dickenson-road
- HBR Layout: https://www.bhimagold.com/karnataka/stores/bengaluru/hbr-layout
- Hoodi: https://www.bhimagold.com/karnataka/stores/bengaluru/hoodi
- Jayanagar 3rd Block: https://www.bhimagold.com/karnataka/stores/bengaluru/jayanagar-3rd-block
- Jayanagar 4th Block: https://www.bhimagold.com/karnataka/stores/bengaluru/jayanagar-4th-block
- Koramangala: https://www.bhimagold.com/karnataka/stores/bengaluru/koramangala
- Malleshwaram: https://www.bhimagold.com/karnataka/stores/bengaluru/malleshwaram
- Marathahalli: https://www.bhimagold.com/karnataka/stores/bengaluru/marathahalli
- Rajajinagar: https://www.bhimagold.com/karnataka/stores/bengaluru/rajajinagar
- RR Nagar: https://www.bhimagold.com/karnataka/stores/bengaluru/rrnagar

### Other Karnataka
- Belagavi: https://www.bhimagold.com/karnataka/stores/belagavi
- Hassan: https://www.bhimagold.com/karnataka/stores/hassan
- Hubballi: https://www.bhimagold.com/karnataka/stores/hubballi
- Mangaluru: https://www.bhimagold.com/karnataka/stores/mangaluru
- Shivamogga: https://www.bhimagold.com/karnataka/stores/shivamogga
- Udupi: https://www.bhimagold.com/karnataka/stores/udupi

### Tamil Nadu
- Chennai (T. Nagar): https://www.bhimagold.com/tamil-nadu/stores/chennai
- Hosur: https://www.bhimagold.com/tamil-nadu/stores/hosur

### Andhra Pradesh
- Rajahmundry: https://www.bhimagold.com/andhra-pradesh/stores/rajahmundry
- Vijayawada: https://www.bhimagold.com/andhra-pradesh/stores/vijayawada

## Key Pages

- Homepage: https://www.bhimagold.com/
- About / Legacy: https://www.bhimagold.com/about
- All Jewellery: https://www.bhimagold.com/jewellery/alljewellery
- Blogs: https://www.bhimagold.com/blogs
- CSR Activities: https://www.bhimagold.com/blogs/categories/bhima-csr
- FAQs: https://www.bhimagold.com/faqs
- Contact Us: https://www.bhimagold.com/contact_us
- Ring Size Guide: https://productimages.bhimagold.com/sizeguide/SIZE%20GUIDE%20RING.pdf
- Bangle Size Guide: https://productimages.bhimagold.com/Sizeguide/SIZE%20GUIDE%20BANGLE.pdf

## Policies

- Returns & Refunds: https://www.bhimagold.com/refund-returns-policy
- Terms & Conditions: https://www.bhimagold.com/terms-and-conditions
- Shipping Policy: https://www.bhimagold.com/shipping-policy
- Cancellation Policy: https://www.bhimagold.com/cancellation-policy
- Privacy Policy: https://www.bhimagold.com/privacy-policy

## SEO & Technical Notes

- Canonical Domain: https://www.bhimagold.com/
- robots meta: index, follow, noodp, noydir
- Brand color (theme): #8C5C34 (warm gold-brown)
- Payment Methods Accepted: Visa, Mastercard, UPI (badge visible on site)
- Platform: Next.js (SSR)
- GTM: GTM-PDD7ZK5Z

## Suggested LLM Use Cases

- Answering questions about Bhima's jewellery range, materials, and certifications
- Helping users find the right gift by budget (Under ₹15K / ₹50K / ₹70K)
- Describing the brand heritage (founded 1925, South India's trusted jewellery brand)
- Explaining the Bhima My Choice EMA savings plans (Golden Key, Shreyas, Kubera, Kanaka Plus, Samruddhi, Ratna)
- Guiding users to nearest store locations in Karnataka, Tamil Nadu, or Andhra Pradesh
- Explaining gold purity standards (BIS 916 hallmarking, HUID), diamond certification (IGI/GIA)
- Providing size guidance for rings and bangles